My guest today is someone who came up with a counter-intuitive product that I think a lot of people in my audience can probably really relate to.
There comes a point in your life when you’ve got kids, you’re running a business, you’ve got to get up early, and so you don’t want to drink.
But, for many people, having a cocktail is a ritual.
Well, David Crooch figured out a way to have it both ways. He is the co-founder of Ritual Zero Proof, a true liquor replacement.
David Crooch is the co-founder of Ritual Zero Proof, a true liquor replacement.
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from Startup Stories – Mixergy https://mixergy.com/interviews/ritual-zero-proof-with-david-crooch/